The REAL Reason why Millennials Can’t Eat Healthy, Despite Wanting to


The popularity of acai bowls, fake meats, free-from foods and other diet trends led researchers to believe that millennials were set to become the healthiest generation to date, but a new study is predicting that the younger generation is on the path of destruction and may end up becoming the fattest generation in the history by 2030.

Millennials Can’t Afford Healthy Foods

Most people assume that the 25 to 34-year-old population is willing to splurge more on healthy restaurants and organic foods, being the most health-conscious generation alive today, but a recent survey has shattered this stereotype by revealing that millennials aren’t that keen on investing in healthy foods simply because they consider them to be too expensive.

The survey, conducted by Aviva, showed that even though millennials were more aware of what a healthy diet should look like than other generations, they admitted to not being able to afford the healthy lifestyle they wished they could lead.

Are They Really the Healthiest Generation?

Lead researcher Dr. Doug Wright, surprised by the results, said that he hadn’t expected the millennials, who were considered the healthiest generation alive, to back away from the concept of healthy foods simply because of their higher price point.

The female participants were more likely to admit the affordability issue than their male counterparts, with as many as 80 per cent of the women saying that they found the healthy food too expensive, in comparison to 75 per cent of the male participants

The millennials are often viewed as the generation which made health trends such as juicing, detoxing, organic, gluten-free, dairy-free and vegan diets popular. Now that the manufacturers have acted upon the changing demands of the newer generation when it comes to food, the consumers are reluctant to buy them because of higher prices.

More Unhealthy Eating Habits

Moreover, the younger generation admitted to skipping meals or starving themselves throughout the day to save their daily calories for a large dinner during a night out. Almost 40 per cent of the women and 50 per cent of the men between ages 25 and 34 admitted to doing this.

48 per cent of the participants who were younger than the millennials such as those in their teens of early twenties also said that they skipped meals so that they didn’t have to spend too much on food every day.

Despite their unhealthy habits, most millennials are aware that they need to make changes in their lifestyle. Almost as many as 68 per cent of the young female participants said that they were worried about their relationship with food and how it was affecting their health.

Millennials Set to Break Obesity Records by Middle Age

In 2017, there were over 340 million obese or overweight children and teenagers in the world 

Many researchers have expressed concern over the millennials’ increasingly unhealthy habits and poor lifestyle choices which was slowly leading them down a dangerous path of obesity and diseases. A recent prediction made by UK cancer research analysis states that the millennials will become the most overweight generation in the history by the time they reach the age of 40.

To be exact, 74 per cent of the seemingly health-conscious generation will be obese or overweight before they reach middle age, which is scary since the figure was only 54 per cent in the earlier generation. Researchers have warned that obesity is quickly on its way to becoming the leading cause of cancer in America. Currently, it is second to smoking on the list of worst cancer causes – but the lawmakers are failing to take strict actions against junk and fast food companies which are contributing significantly to the growing problem.

Millennials are on their way to breaking obesity records in a decade or less, and the fact that healthy foods are so out of reach that most of the younger generation can’t even think of buying it, isn’t solving the problem. It’s about time that the government starts giving the dangers of obesity the same recognition as smoking cigarettes.